It’s Not Goodbye, It’s See You Later – End of Year Reflections 

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5,764 views. 2,555 unique visitors from 49 countries all over the world. 53 blog posts. Damn, it’s kind of unbelievable how much I achieved in just one year.

I’m humbled by the reality that just a little more than a year ago, I started this blog from nothing. After semi-spontaneously turning down a PhD offer and doing quite a bit of soul-searching, I started this blog with the simple intention of jumpstarting my lifelong passion for writing. I knew that I needed something consistent to write about each week, and so I chose the only topic I could – my mom’s death. 

I’d be lying if I said I knew what I was doing when I started my blog. I had no idea how to measure my progress or gauge any sort of success. I didn’t really have a plan. All I did was start a WordPress account and wrote. There wasn’t much preamble or preparation that happened. All that drove me was a feeling I had deep in my gut that I had to do this – that I needed to do this.

Not too long after starting the blog, I made a commitment that I would publish one new post each week. I had no idea at the time what kind of transformation that would do for me. I’m empowered to speak up about the reality of having lost a mother to breast cancer fifteen years ago. And I’m personally moved to make a difference and help other women and men become more mindful and conscientious when purchasing breast cancer awareness cause related marketing products. That’s a lot of progress for someone that merely needed a reason to write a blog one year ago. 

To honest, there were plenty of days that I wanted to be doing anything but writing. As much as I have loved writing, making that strong of a promise to yourself can be hard, daunting even.  I mean come on who wants to be writing when you can be watching Netflix, drinking wine with friends, or sleeping!? The sleep struggle bus was especially real because there were countless times that I was up until 1 AM writing and still had to drag my groggy ass to work the next morning. And did I mention that I continued this blog during the summer/fall months when I moved 1,500 miles across the country, was unemployed, had no stable internet for a month, and suffered from intense bouts of anxiety/depression? 

It wasn’t always easy, let me tell you. But in the end, I always loved the end product too much to quit. Sticking to your goals isn’t glamorous majority of the time. And I’m so thankful that I not only didn’t give up, but I rose to the occasion. To the best of my ability, I created authentic, quality content each week that truly demonstrated my capabilities as a writer, blogger, and influencer. In spite of my challenges, I’m proud of my work. 

So, if you’ve made it this far, you’re probably wondering what the hell I’m going to do now. Well, I’m excited to share with you all now my preliminary plans for 2018 🎉

My main goal of 2018 is to launch a podcast. My podcast will question conventional wisdom on breast cancer awareness, expose controversy surrounding breast cancer awareness marketing, and include interviews with key players in the breast cancer awareness space. After blogging on this topic for. Year, I have some big questions to answer. Where has breast cancer awareness marketing gone well? Where has it failed or caused controversy? Is there a middle ground on breast cancer awareness cause related marketing? And what should the future hold for creating a more inclusive breast cancer awareness space? 

In order to make my podcast a reality, there’s a lot of planning and preparation I need to do first. I’m dedicating this winter/spring to learn podcast production, which involves everything from audio editing to business skills. I also plan to rebrand, which means restructuring my logo, my website, my social media, and even my blog. 

That said, after this week I won’t be posting on my blog every week like I have been this past year. Given that this is my side hustle, I only have so many hours in the day to immerse myself in all these new skills that I want to obtain. I wish to honor my creative freedom and give myself some space to grow. 

Now to be clear, this announcement does not mean that the Breast Cancer Feminist blog is dead. On the contrary, it will continue to live on in the work that I do. This project is who I am and I’d be a fool for wanting to delete this. I’ve laughed, I’ve cried, and I’ve rejoiced over this blog. If it wasn’t for this blog, I would’ve never even dreamed about starting a podcast. More importantly, if it wasn’t for this blog, I wouldn’t have even began to realize my full potential. I am who I am today because of Breast Cancer Feminist.

However, I aspire to open myself to broader opportunities that extend outside the breast cancer awareness space. I don’t want to limit my creativity or my outreach to others that might be interested in what I have to say. And that’s why Breast Cancer Feminist isn’t ending, but expanding into something that I think will be even greater. 

Beginning in January I will continue to publish content to this blog once every 2-3 weeks. I’ll also post demo podcasts as I’m leading up to my podcast launch date sometime next fall. And my social media feeds will continue to be active. I will be sure to announce all branding changes as they happen. 

But, first thing’s first. I’m not even ashamed in saying that I want to take the rest of December off. My creative juices are a little spent, and with the holidays coming around the corner, I plan to immerse myself with my family and friends. Even the most creative of souls need to recharge every once and awhile. 

 Yesterday I went to a HIIT class at a local yoga and fitness studio here on the North Shore. As I was getting changed, I noticed a quote that was painted on the wall. I kind of anticipated it to be all pseudo-inspirational and namaste and whatever, but it actually kind of blew my mind. The quote read, “Don’t dwell on the past, don’t dream about the future.” This quote characterizes the type of life I hope to embody. Look, I don’t know where my blog or my podcast or my brand is going, but that’s totally ok. There’s a certain liberation in letting go of expectation. I’m just super stoked for the journey ahead and so greatful for all of you that have been a part of it thus far. 

So bye for now, happy holidays, until next time 👋

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